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Management in the tourism industry

Module name (EN):
Name of module in study programme. It should be precise and clear.
Management in the tourism industry
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-320
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
8V (8 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
8
Semester: 3
Mandatory course: yes
Language of instruction:
German
Assessment:
Written exam and student presentation

[updated 20.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-320 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 3, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
120 class hours (= 90 clock hours) over a 15-week period.
The total student study time is 240 hours (equivalent to 8 ECTS credits).
There are therefore 150 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-240 Statistics and market research


[updated 20.03.2010]
Recommended as prerequisite for:
BAITM-490 Culture & Civilisation
BAITM-520 Mobility management
BAITM-530 Information, communication and reservation systems
BAITM-650 Tourist travel management
BAITM-660 Sports, adventure and event management
BAITM-670 Hotel management
BAITM-680 Cultural management


[updated 02.03.2011]
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Prof. Dr. Ralf Rockenbauch
Lehrbeauftragte


[updated 20.03.2010]
Learning outcomes:
After completing this course, students will:
 - have an understanding of the typical problems relating to service industries and to the tourism sector in particular, and will be able to incorporate them in planning models
 - be able to apply the basic methods of planning and control in tourism management
 - be able to describe and design fundamental service-specific processes in the tourism industry
 - understand the basic service-oriented strategies and concepts in tourism and how they are applied (process policies as part of the marketing-mix in the tourism sector)

[updated 20.03.2010]
Module content:
Tourism management:
 - Basic terminology of tourism management
 - Special features of tourism management
 - Fundamentals of process management
 - Strategic management in the tourism industry
 - Marketing-mix components in tourism management: product policy, communications policy, pricing policy, distribution policy and, particularly, process policy

[updated 20.03.2010]
Teaching methods/Media:
Lectures, seminar with student presentations

[updated 20.03.2010]
Recommended or required reading:
- Bernet, B., Bieger, T., Finanzierung im Tourismus, Haupt, Bern, 1999
- Dettmer, H. (Hrsg.), Tourismus-Marketing-Management, Oldenbourg, München, 1999
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
- Müller, H., Qualitätsorientiertes Tourismus-Management, Haupt, Bern, 2004
- Pompl, W., Lieb, M. (Hrsg.), Internationales Tourismus-Management, Vahlen, München, 2002
- Pompl, W., Touristikmanagement 1, 2. Auflage, Springer, Heidelberg u. a., 1997
- Pompl, W., Touristikmanagement 2, Springer, Heidelberg u. a., 1996

[updated 20.03.2010]
 
[Sat May  4 03:15:33 CEST 2024, CKEY=imidt, BKEY=itm, CID=BAITM-320, LANGUAGE=en, DATE=04.05.2024]