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| Module code: BAITM-110 |
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8V (8 hours per week) |
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8 |
| Semester: 1 |
| Mandatory course: yes |
Language of instruction:
German |
Assessment:
Written examination
[updated 20.03.2010]
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BAITM-110 International Tourism-Management, Bachelor, ASPO 01.10.2008
, semester 1, mandatory course
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120 class hours (= 90 clock hours) over a 15-week period.
The total student study time is 240 hours (equivalent to 8 ECTS credits).
There are therefore 150 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
BAITM-220 Financial statements and cost accounting
BAITM-320 Management in the tourism industry
BAITM-410 Investment and financing
BAITM-490 Culture & Civilisation
BAITM-520 Mobility management
BAITM-530 Information, communication and reservation systems
BAITM-650 Tourist travel management
BAITM-660 Sports, adventure and event management
BAITM-670 Hotel management
BAITM-680 Cultural management
[updated 02.03.2011]
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Module coordinator:
Prof. Dr. Ralf Rockenbauch |
Lecturer:
Prof. Dr. Tatjana König
N.N.
Prof. Dr. Ralf Rockenbauch
Prof. Dr. Michael Zell
[updated 18.07.2012]
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Learning outcomes:
At the end of this course, students will be able to:
- think in economic and, particularly, business-management terms;
- explain and classify the most important rudimentary principles of business administration;
- provide an overview of the foundations and characteristic features of the tourism industry from a business management perspective;
- appreciate the fundamentals of marketing and understand its position within the corporate environment;
- present an overview of the functions and responsibilities of marketing;
- appreciate the way in which basic market-oriented strategies and concepts are applied;
- provide an overview of (i) basic functions in business economics (procurement management, production management, sales management, etc.); (ii) key areas affecting business production (personnel management, materials management, corporate finance, information management, etc. ); (iii) theories of business management;
- explain and resolve personnel management issues in companies;
- explain and resolve issues relating to organizational workflow and structures in companies.
[updated 20.03.2010]
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Module content:
Introduction to business administration and tourism management
- Basic terminology and fundamental relationships in business economics and tourism management
- Overview of the special aspects of the tourism industry in business science
- Planning, decision-making, and control of business processes
- Fundamental concepts and approaches in the areas of production and sales, investment, and financing
Marketing
- Basic terminology of marketing and the position of marketing in the corporate environment
- Benefit-focused business definition
- Strategic marketing
- Marketing mix components: Product policy, communications policy, pricing policy, distribution policy, process policy
Personnel
- Personnel as a production factor
- Recruitment, personnel selection, career development, personnel management, remuneration policies
Business organization
- Organization of business workflow: representation and evaluation of business processes
- Organization of business structures: Principles of organization theory, basic models, project organization, management organization, organizational change
[updated 20.03.2010]
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Teaching methods/Media:
Lecture and problem-solving class
[updated 20.03.2010]
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Recommended or required reading:
- Bea, Franz Xaver/Dichtl, Erwin/Schweitzer, Marcell (Hrsg.): Allgemeine Betriebswirtschaftslehre. Band 1: Grundfragen. 8., neubearb. u. erw. Aufl. Stuttgart: Lucius&Lucius, 2000
- Bieger, T., Tourismuslehre – Ein Grundriss, Haupt, Bern u. a., 2004
- Bierle, Klaus: Betriebswirtschaftslehre Band 1. 9. Auflage. Saarbrücken 2002
- Bierle, Klaus: Betriebswirtschaftslehre Band 2. 9. Auflage. Saarbrücken 2002
- Böventer, E. von, Ökonomische Theorie des Tourismus, Campus, Frankfurt, 1989
- Breidenbach, R., Freizeitwirtschaft und Tourismus, 2. Auflage, Gabler, Wiesbaden, 2002
- Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, 7. Auflage, Oldenbourg, München, 2001
- Kaspar, C., Die Tourismuslehre im Grundriss, 5. Auflage, Haupt, Bern u. a., 1996
- Kieser, Alfred/Walgenbach, Peter: Organisation. 4., neubearb. u. erw. Aufl. Stuttgart: Schaeffer-Poeschel 2003
- Kotler, Ph., Bliemel, F.: Marketing-Management, Stuttgart 2001
- Meffert, H. (2000), Marketing
- Mundt, J., Einführung in den Tourismus, 2. Auflage, Oldenbourg, München, 2001
- Pompl, W., Touristikmanagement 1, 2. Auflage, Springer, Heidelberg u. a., 1997
- Pompl, W., Touristikmanagement 2, Springer, Heidelberg u. a., 1996
- Schierenbeck, Heiner: Grundzüge der Betriebswirtschaft, 16. Aufl. Oldenbourg, München Wien 2003
- Scholz, Christian: Personalmanagement, 5. Aufl., München: Vahlen 2000
- Wöhe, Günter: Einführung in die Allgemeine Betriebswirtschaftslehre, 21. Auflage, München: Vahlen 2002
[updated 20.03.2010]
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