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Cultural management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Cultural management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-680
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 6
Mandatory course: yes
Language of instruction:
English
Assessment:
Project work

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-680 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 6, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-240 Statistics and market research
BAITM-320 Management in the tourism industry
BAITM-420 International contract law and law for managers in the tourism industry


[updated 15.02.2011]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer:
Prof. Dr. Petra Garnjost
Prof. Dr. Kerstin Heuwinkel


[updated 15.02.2011]
Learning outcomes:
- Basic appreciation of cultural management
- Basic understanding of product management principles for companies working in the cultural sector
- Theoretical understanding covering concept design, marketing (presentation) and realization of cultural events
- Strategic planning and operative deployment of marketing instruments for companies in the cultural sector
- Structure and adaptability of international companies in the cultural sector and their business activities

[updated 21.03.2010]
Module content:
- Fundamentals of cultural management
- Product management for companies working in the cultural sector
- Concept design, marketing (presentation) and realization of cultural events
- Strategic planning and operative deployment of marketing instruments for companies in the cultural sector
- Marketing mix instruments (product, price, communications, and distribution policies) in regional, national, international, intercultural and intracultural contexts

[updated 21.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Case studies and projects

[updated 21.03.2010]
Recommended or required reading:
- Aust, N. u.a. (Hrsg.), Kulturmanagement - Theorie und Praxis einer professionellen Kunst, de Gruyter, 1997
- Dreyer, A., Kulturtourismus, 2. Auflage, Oldenbourg, München, 2000
- Heinrichs, W., Klein, A., Kulturmanagement von A – Z – 600 Begriffe für Studium und Praxis, 2. Auflage, Beck-DTV, 2001
- Heinrichs, W., Kommunales Kulturmanagement – Rahmenbedingungen, Praxisfelder, Managementmethoden, Nomos, 1999
- Heinrichs, W., Kulturmanagement - Eine praxisorientierte Einführung, 2. Auflage, Primus, 1999
- Heinze, T., Kultursponsoring, Museumsmarketing, Kulturtourismus - Ein Leitfaden für Kulturmanager, VS Verlag für Sozialw., 2002
- Klein, A. (Hrsg.), Kompendium Kulturmanagement – Handbuch für Studium und Praxis, Vahlen, München, 2004
- Klein, A., Projektmanagement für Kulturmanager, VS Verlag für Sozialw., 2004

[updated 21.03.2010]
 
[Fri May  3 18:43:35 CEST 2024, CKEY=ik, BKEY=itm, CID=BAITM-680, LANGUAGE=en, DATE=03.05.2024]