htw saar Piktogramm QR-encoded URL
Back to Main Page Choose Module Version:
emphasize objectives XML-Code

flag

Statistics and market research

Module name (EN):
Name of module in study programme. It should be precise and clear.
Statistics and market research
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-240
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
6V (6 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
6
Semester: 2
Mandatory course: yes
Language of instruction:
German
Assessment:
Written examination

[updated 20.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-240 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 2, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
90 class hours (= 67.5 clock hours) over a 15-week period.
The total student study time is 180 hours (equivalent to 6 ECTS credits).
There are therefore 112.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-140 Mathematics


[updated 15.02.2011]
Recommended as prerequisite for:
BAITM-320 Management in the tourism industry
BAITM-520 Mobility management
BAITM-540 Destination management
BAITM-650 Tourist travel management
BAITM-660 Sports, adventure and event management
BAITM-670 Hotel management
BAITM-680 Cultural management


[updated 02.03.2011]
Module coordinator:
Prof. Dr. Teresa Melo
Lecturer:
Prof. Dr. Kerstin Heuwinkel
Dozierende des Studiengangs


[updated 15.02.2011]
Learning outcomes:
This lecture course aims to teach students about:
 - processing data sets using general statistical methods
 - applying techniques for gathering, editing, and presenting numerical data
 - how to carry out statistical calculations
 - analysing and interpreting the results of statistical calculations
 - the most important methods and tools used in the field of market research
 - critically appraising advertising campaigns, package designs and new product developments
 - the benefits of market research results to companies

[updated 20.03.2010]
Module content:
Statistics
 - Scales of measurement
 - Average values (measures of central tendency) and measures of dispersion
 - Ratios
 - Index theory
 - Contingency analysis
 - Regression and correlation analysis
 - Time series analysis
 - Probability calculus
 - Random variables and probability distributions
 - Statistical inference (estimating)
 
Market research
 - Introduction to quantitative and qualitative market research
 - Designing market research processes and selecting methods to be used
 - Data collection and surveying techniques
 - Designing questionnaires
 - Sampling techniques
 - Methods of analysis
 - Presenting and interpreting market research results

[updated 20.03.2010]
Teaching methods/Media:
Lecture and problem-solving class

[updated 20.03.2010]
Recommended or required reading:
- Schwarze, Jochen: Grundlagen der Statistik, 7. Auflage, NWB, Herne/Berlin 1994
      Band 1: Beschreibende Verfahren
      Band 2: Wahrscheinlichkeitsrechnung und induktive Statistik
- Weis/Steinmetz: Marktforschung, 3. Auflage, Kiehl, Ludwigshafen 2000
- Schnell/Hill/Esser: Methoden der empirischen Sozialforschung, Oldenburg, Wien 1999

[updated 20.03.2010]
 
[Sat May  4 01:07:51 CEST 2024, CKEY=isuma, BKEY=itm, CID=BAITM-240, LANGUAGE=en, DATE=04.05.2024]