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Destination management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Destination management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-540
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 5
Mandatory course: yes
Language of instruction:
English
Assessment:
Written examination

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-540 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 5, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-240 Statistics and market research
BAITM-410 Investment and financing
BAITM-420 International contract law and law for managers in the tourism industry
BAITM-490 Culture & Civilisation


[updated 02.03.2011]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer:
Prof. Dr. Kerstin Heuwinkel
Prof. Dr. Achim Schröder


[updated 02.03.2011]
Learning outcomes:
- Acquiring a basic understanding of modern theories of consumption in the context of regional tourism
- Basic appreciation of the principles of destination management
- Theoretical understanding of the special features of marketing tourist regions
- Strategic deployment of marketing instruments in promoting tourist regions

[updated 21.03.2010]
Module content:
- Principles of modern theories of consumption in regional tourism
- Destination management of tourist regions: Fundamental aspects
- Strategic marketing of tourist regions
- Marketing mix instruments (product, price, communications, and distribution policies) in regional, national and international contexts

[updated 21.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Case studies

[updated 21.03.2010]
Recommended or required reading:
- Bieger, T., Tourismuslehre – Ein Grundriss, Haupt, Bern u. a., 2004
- Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, 7. Auflage, Oldenbourg, München, 2001
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
- Maier, Tödtling, Regional- und Stadtökonomik, Standorttheorie und Raumstruktur, 1995
- Mundt, J., Einführung in den Tourismus, 2. Auflage, Oldenbourg, München, 2001
- Opaschowski, H., Tourismus, 3. Auflage, Leske und Budrich, Opladen, 2002
- Schätzl, Wirtschaftsgeographie 1.Theorie, 1998
- Seitz, E., (Hrsg.), Fallstudien zum Tourismus-Marketing, Vahlen, München, 2001

[updated 21.03.2010]
 
[Fri May  3 17:56:21 CEST 2024, CKEY=id, BKEY=itm, CID=BAITM-540, LANGUAGE=en, DATE=03.05.2024]