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Sports, adventure and event management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Sports, adventure and event management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-660
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 6
Mandatory course: yes
Language of instruction:
German
Assessment:
Project work

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-660 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 6, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-240 Statistics and market research
BAITM-320 Management in the tourism industry
BAITM-420 International contract law and law for managers in the tourism industry


[updated 21.03.2010]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Prof. Dr. Ralf Rockenbauch


[updated 21.03.2010]
Learning outcomes:
- Basic appreciation of sports, adventure and event management
- Basic understanding of the principles of product management for companies working in sports, adventure and event management
- Theoretical understanding covering concept design, marketing (presentation) and realization in the sports, adventure and event sectors
- Strategic planning and operative deployment of marketing instruments for sports, adventure and event management agencies
- Structure and adaptability of sports, adventure and event management agencies and their business activities

[updated 21.03.2010]
Module content:
- Fundamentals of sports, adventure and event management
- Product management in the sports, adventure and event management sectors
- Concept design, marketing (presentation) and realization of sporting events, adventure recreation and other events
- Strategic planning and operative deployment of marketing instruments for sports, adventure and event management agencies
- Marketing mix instruments (product, price, communications, and distribution policies) in regional, national, international, intercultural and intracultural contexts

[updated 21.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Case studies and projects

[updated 21.03.2010]
Recommended or required reading:
- Bartl, H., Qualifizierte Reiseleitung, München, 1983
- Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, 2004
- Bellmann, A, Sportmarketing in der Praxis, Essen, 1990
- Entenmann, A., Handbuch der Vereinsführung, Stuttgart u.a., 1990
- Freyer, W., Handbuch für Sportmarketing, Wiesbaden, 1991
- Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004
- Kirstges, T., Management von Tourismusunternehmen, 2. Auflage, Oldenbourg, München, 2000
- Nahrstedt, W. (Hrsg.), Reiseleiter und Reisemanager, Bielefeld, 1992
- Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, 2001
- Opaschowski, H., Tourismus, 3. Auflage, Leske und Budrich, Opladen, 2002
- Schauer, P., Sportveranstaltungen der Vereine, Wiesbaden, 1993
- Schilling, J., Planung von Ferienlagern und Freizeiten, München, 1981
- Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000

[updated 21.03.2010]
 
[Mon Apr 29 17:50:11 CEST 2024, CKEY=isaue, BKEY=itm, CID=BAITM-660, LANGUAGE=en, DATE=29.04.2024]