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Hotel management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Hotel management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-670
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 6
Mandatory course: yes
Language of instruction:
German
Assessment:
Written examination

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-670 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 6, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-240 Statistics and market research
BAITM-320 Management in the tourism industry
BAITM-420 International contract law and law for managers in the tourism industry
BAITM-530 Information, communication and reservation systems


[updated 21.03.2010]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Kerstin Heuwinkel
Lecturer:
Prof. Dr. Kerstin Heuwinkel


[updated 21.03.2010]
Learning outcomes:
- Basic appreciation of the hotel industry
- Basic understanding of product management principles for hotel businesses (hotel management, guest management)
- Strategic deployment of marketing instruments for hotel businesses
- Structure and adaptability of companies in the international hotel sector and their business activities

[updated 21.03.2010]
Module content:
- Fundamental aspects of the hotel industry
- Product management for hotel businesses (hotel management, guest management)
- Strategic marketing for companies in the hotel sector
- Marketing mix instruments (product, price, communications, and distribution policies) in regional, national, international contexts

[updated 21.03.2010]
Teaching methods/Media:
Lecture and discussions
Case studies

[updated 21.03.2010]
Recommended or required reading:
- Dreyer, A., Dehner, C., Kundenzufriedenheit im Tourismus, 2. Auflage, Oldenbourg, München, 2003
- Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, 7. Auflage, Oldenbourg, München, 2001
- Henselek, H., Hotelmanagement - Planung und Kontrolle, Oldenbourg, München, 1999
- Pompl, W., Lieb, M. (Hrsg.), Internationales Tourismus-Management, Vahlen, München, 2002

[updated 21.03.2010]
 
[Fri May  3 18:17:34 CEST 2024, CKEY=ih, BKEY=itm, CID=BAITM-670, LANGUAGE=en, DATE=03.05.2024]