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Mobility management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Mobility management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-520
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 5
Mandatory course: yes
Language of instruction:
German
Assessment:
Written examination

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-520 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 5, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-120 Microeconomics
BAITM-240 Statistics and market research
BAITM-320 Management in the tourism industry
BAITM-480


[updated 21.03.2010]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Prof. Dr. Ralf Rockenbauch


[updated 21.03.2010]
Learning outcomes:
- Basic understanding of modern theories of consumption in the context of tourism, mobility and transport
- Basic appreciation of the principles of product management for mobility and transport service providers
- Theoretical understanding of traffic flow simulations (creation, distribution and allocation of traffic, and selection of means of transport); strategic deployment of marketing instruments by mobility and transport service providers
- Structure and adaptability of international mobility consulting services

[updated 21.03.2010]
Module content:
- Principles of modern theories of consumption in tourism and transport
- Product management for mobility and transport service providers
- Traffic flow modelling (creation, distribution and allocation of traffic, and selection of means of transport)
- Strategic marketing for mobility and transport service providers
- Marketing mix instruments (product, price, communications, and distribution policies) in an inter- and intra-modal context

[updated 21.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Case studies

[updated 21.03.2010]
Recommended or required reading:
- Diederich, H., Verkehrsbetriebslehre, Gabler, Wiesbaden, 1977
- Meffert, H. (Hrsg.), Verkehrsdienstleistungsmarketing, Gabler, Wiesbaden, 2000
- Mobilitätsberatung – Neue Lösungsstrategien im Konfliktfeld Verkehr, Tagungsband zur Mobilitätsberaterkonferenz 1994, Graz, 1994
- Rockenbauch, Ralf, Verkehrskonzeptionen für die Zukunft unter besonderer Berücksichtigung des Fahrradverkehrs – Eine ökonomisch-politische Analyse, Lang, Frankfurt, 1996
- Sterzenbach, R., Conrady, R., Luftverkehr, 3. Auflage, Oldenbourg, München, 2003

[updated 21.03.2010]
 
[Fri May  3 23:33:23 CEST 2024, CKEY=imh, BKEY=itm, CID=BAITM-520, LANGUAGE=en, DATE=03.05.2024]