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Tourist travel management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Tourist travel management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Tourism-Management, Bachelor, ASPO 01.10.2008
Module code: BAITM-650
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
4V (4 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
5
Semester: 6
Mandatory course: yes
Language of instruction:
German
Assessment:
Written examination

[updated 21.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

BAITM-650 International Tourism-Management, Bachelor, ASPO 01.10.2008 , semester 6, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
60 class hours (= 45 clock hours) over a 15-week period.
The total student study time is 150 hours (equivalent to 5 ECTS credits).
There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management
BAITM-240 Statistics and market research
BAITM-320 Management in the tourism industry
BAITM-420 International contract law and law for managers in the tourism industry
BAITM-530 Information, communication and reservation systems


[updated 21.03.2010]
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Ralf Rockenbauch
Lecturer:
Prof. Dr. Ralf Rockenbauch


[updated 21.03.2010]
Learning outcomes:
- Basic appreciation of tourist travel management
- Basic appreciation of the principles of product management for tour operators and travel agencies (route planning, tour organization, etc.)
- Theoretical understanding of tour planning and the strategic deployment of marketing instruments by tour operators and travel agencies
- Structure and adaptability of international tour operators and travel agencies and their travel management activities

[updated 21.03.2010]
Module content:
- Fundamentals of tourist travel management
- Product management for tour operators and travel agencies (route planning, tour organization, etc.)
- Tour planning and the strategic deployment of marketing instruments by tour operators and travel agencies
- Strategic marketing for tour operators and travel agencies
- Marketing mix instruments (product, price, communications, and distribution policies) in regional, national, international, intercultural and intracultural contexts

[updated 21.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Case studies

[updated 21.03.2010]
Recommended or required reading:
- Bartl, H., Qualifizierte Reiseleitung, München, 1983
Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, 2004
- Bieger, T., Tourismuslehre – Ein Grundriss, Haupt, Bern u. a., 2004
- Freyer, W. (Hrsg.), Tourismus: Einführung in die Fremdenverkehrsökonomie, 7. Auflage, Oldenbourg, München, 2001
- Haedrich, G., Kaspar, C. u. a. (Hrsg.), Tourismus-Management, 3. Auflage, de Gruyter, Berlin u. a., 1998
- Kirstges, T., Management von Tourismusunternehmen, 2. Auflage, Oldenbourg, München, 2000
- Nahrstedt, W. (Hrsg.), Reiseleiter und Reisemanager, Bielefeld, 1992
- Roth, P., Schrand, A., Touristik-Marketing, 3. Auflage, Vahlen, München, 2003
- Schilling, J., Planung von Ferienlagern und Freizeiten, München, 1981
- Schmeer-Sturm, M.L, Theorie und Praxis der Reiseleitung, Darmstadt, 1990

[updated 21.03.2010]
 
[Fri May  3 19:55:50 CEST 2024, CKEY=ir, BKEY=itm, CID=BAITM-650, LANGUAGE=en, DATE=03.05.2024]