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Module code: BAITM-240 |
6V (6 hours per week) |
6 |
Semester: 2 |
Mandatory course: yes |
Language of instruction:
German |
Assessment:
Written examination
[updated 20.03.2010]
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BAITM-240 International Tourism-Management, Bachelor, ASPO 01.10.2008
, semester 2, mandatory course
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90 class hours (= 67.5 clock hours) over a 15-week period. The total student study time is 180 hours (equivalent to 6 ECTS credits). There are therefore 112.5 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BAITM-140 Mathematics
[updated 15.02.2011]
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Recommended as prerequisite for:
BAITM-320 Management in the tourism industry BAITM-520 Mobility management BAITM-540 Destination management BAITM-650 Tourist travel management BAITM-660 Sports, adventure and event management BAITM-670 Hotel management BAITM-680 Cultural management
[updated 02.03.2011]
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Module coordinator:
Prof. Dr. Teresa Melo |
Lecturer: Prof. Dr. Kerstin Heuwinkel Dozierende des Studiengangs
[updated 15.02.2011]
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Learning outcomes:
This lecture course aims to teach students about: - processing data sets using general statistical methods - applying techniques for gathering, editing, and presenting numerical data - how to carry out statistical calculations - analysing and interpreting the results of statistical calculations - the most important methods and tools used in the field of market research - critically appraising advertising campaigns, package designs and new product developments - the benefits of market research results to companies
[updated 20.03.2010]
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Module content:
Statistics - Scales of measurement - Average values (measures of central tendency) and measures of dispersion - Ratios - Index theory - Contingency analysis - Regression and correlation analysis - Time series analysis - Probability calculus - Random variables and probability distributions - Statistical inference (estimating) Market research - Introduction to quantitative and qualitative market research - Designing market research processes and selecting methods to be used - Data collection and surveying techniques - Designing questionnaires - Sampling techniques - Methods of analysis - Presenting and interpreting market research results
[updated 20.03.2010]
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Teaching methods/Media:
Lecture and problem-solving class
[updated 20.03.2010]
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Recommended or required reading:
- Schwarze, Jochen: Grundlagen der Statistik, 7. Auflage, NWB, Herne/Berlin 1994 Band 1: Beschreibende Verfahren Band 2: Wahrscheinlichkeitsrechnung und induktive Statistik - Weis/Steinmetz: Marktforschung, 3. Auflage, Kiehl, Ludwigshafen 2000 - Schnell/Hill/Esser: Methoden der empirischen Sozialforschung, Oldenburg, Wien 1999
[updated 20.03.2010]
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