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Module code: BAITM-660 |
4V (4 hours per week) |
5 |
Semester: 6 |
Mandatory course: yes |
Language of instruction:
German |
Assessment:
Project work
[updated 21.03.2010]
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BAITM-660 International Tourism-Management, Bachelor, ASPO 01.10.2008
, semester 6, mandatory course
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management BAITM-240 Statistics and market research BAITM-320 Management in the tourism industry BAITM-420 International contract law and law for managers in the tourism industry
[updated 21.03.2010]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Ralf Rockenbauch |
Lecturer: Prof. Dr. Ralf Rockenbauch
[updated 21.03.2010]
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Learning outcomes:
- Basic appreciation of sports, adventure and event management - Basic understanding of the principles of product management for companies working in sports, adventure and event management - Theoretical understanding covering concept design, marketing (presentation) and realization in the sports, adventure and event sectors - Strategic planning and operative deployment of marketing instruments for sports, adventure and event management agencies - Structure and adaptability of sports, adventure and event management agencies and their business activities
[updated 21.03.2010]
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Module content:
- Fundamentals of sports, adventure and event management - Product management in the sports, adventure and event management sectors - Concept design, marketing (presentation) and realization of sporting events, adventure recreation and other events - Strategic planning and operative deployment of marketing instruments for sports, adventure and event management agencies - Marketing mix instruments (product, price, communications, and distribution policies) in regional, national, international, intercultural and intracultural contexts
[updated 21.03.2010]
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Teaching methods/Media:
- Lecture and discussions - Case studies and projects
[updated 21.03.2010]
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Recommended or required reading:
- Bartl, H., Qualifizierte Reiseleitung, München, 1983 - Bastian, H., Born, K. (Hrsg.), Der integrierte Touristikkonzern, Oldenbourg, München, 2004 - Bellmann, A, Sportmarketing in der Praxis, Essen, 1990 - Entenmann, A., Handbuch der Vereinsführung, Stuttgart u.a., 1990 - Freyer, W., Handbuch für Sportmarketing, Wiesbaden, 1991 - Institut für Mobilitätsforschung (Hrsg.), Erlebniswelten und Tourismus, Springer, Berlin, 2004 - Kirstges, T., Management von Tourismusunternehmen, 2. Auflage, Oldenbourg, München, 2000 - Nahrstedt, W. (Hrsg.), Reiseleiter und Reisemanager, Bielefeld, 1992 - Opaschowski, H., Das gekaufte Paradies, Germa Press, Hamburg, 2001 - Opaschowski, H., Tourismus, 3. Auflage, Leske und Budrich, Opladen, 2002 - Schauer, P., Sportveranstaltungen der Vereine, Wiesbaden, 1993 - Schilling, J., Planung von Ferienlagern und Freizeiten, München, 1981 - Steinecke, A. (Hrsg.), Erlebnis- und Konsumwelten, Oldenbourg, München, 2000
[updated 21.03.2010]
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