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Module code: BAITM-520 |
4V (4 hours per week) |
5 |
Semester: 5 |
Mandatory course: yes |
Language of instruction:
German |
Assessment:
Written examination
[updated 21.03.2010]
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BAITM-520 International Tourism-Management, Bachelor, ASPO 01.10.2008
, semester 5, mandatory course
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60 class hours (= 45 clock hours) over a 15-week period. The total student study time is 150 hours (equivalent to 5 ECTS credits). There are therefore 105 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
BAITM-110 Fundamantals of business administration and tourism management BAITM-120 Microeconomics BAITM-240 Statistics and market research BAITM-320 Management in the tourism industry BAITM-480
[updated 21.03.2010]
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Recommended as prerequisite for:
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Module coordinator:
Prof. Dr. Ralf Rockenbauch |
Lecturer: Prof. Dr. Ralf Rockenbauch
[updated 21.03.2010]
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Learning outcomes:
- Basic understanding of modern theories of consumption in the context of tourism, mobility and transport - Basic appreciation of the principles of product management for mobility and transport service providers - Theoretical understanding of traffic flow simulations (creation, distribution and allocation of traffic, and selection of means of transport); strategic deployment of marketing instruments by mobility and transport service providers - Structure and adaptability of international mobility consulting services
[updated 21.03.2010]
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Module content:
- Principles of modern theories of consumption in tourism and transport - Product management for mobility and transport service providers - Traffic flow modelling (creation, distribution and allocation of traffic, and selection of means of transport) - Strategic marketing for mobility and transport service providers - Marketing mix instruments (product, price, communications, and distribution policies) in an inter- and intra-modal context
[updated 21.03.2010]
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Teaching methods/Media:
- Lecture and discussions - Case studies
[updated 21.03.2010]
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Recommended or required reading:
- Diederich, H., Verkehrsbetriebslehre, Gabler, Wiesbaden, 1977 - Meffert, H. (Hrsg.), Verkehrsdienstleistungsmarketing, Gabler, Wiesbaden, 2000 - Mobilitätsberatung – Neue Lösungsstrategien im Konfliktfeld Verkehr, Tagungsband zur Mobilitätsberaterkonferenz 1994, Graz, 1994 - Rockenbauch, Ralf, Verkehrskonzeptionen für die Zukunft unter besonderer Berücksichtigung des Fahrradverkehrs – Eine ökonomisch-politische Analyse, Lang, Frankfurt, 1996 - Sterzenbach, R., Conrady, R., Luftverkehr, 3. Auflage, Oldenbourg, München, 2003
[updated 21.03.2010]
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