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Strategic Management

Module name (EN):
Name of module in study programme. It should be precise and clear.
Strategic Management
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
Industrial Engineering, Master, ASPO 01.10.2014
Module code: WIMAScWPF-W4
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
1V+1PA (2 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
3
Semester: 1
Mandatory course: no
Language of instruction:
German
Assessment:
Written exam or project work

[updated 18.12.2018]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

WIMAScWPF-W4 Industrial Engineering, Master, ASPO 01.10.2014 , semester 1, optional course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
30 class hours (= 22.5 clock hours) over a 15-week period.
The total student study time is 90 hours (equivalent to 3 ECTS credits).
There are therefore 67.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
Module coordinator:
Prof. Dr. Malte Beinhauer
Lecturer:
Prof. Dr. Malte Beinhauer


[updated 11.02.2020]
Learning outcomes:
After successfully completing this course, students will recognize the increasing importance of strategic decisions in increasingly global markets. In addition, they will have an overview of the concepts of strategic management. Students will be proficient in using the instruments for carrying out a strategic analysis (strategy and target formulation, environment analysis, competitive analysis, determination of core competencies...). They will be able to formulate strategic alternatives and systematically select the appropriate one for their situation. Students will be familiar with implementation methods and can implement them according to the business area and company level.

[updated 18.12.2018]
Module content:
1.        - Terms and concepts in strategic management
2.        - Business environment analysis
3.        - Corporate analysis
4.        - Formulating a strategy
5.        - Implementing a strategy
6.        - Strategic challenges of multinational companies
 


[updated 18.12.2018]
Teaching methods/Media:
Projector-presentation, transparencies, lecture notes

[updated 18.12.2018]
Recommended or required reading:
Harrison/Joffrey: Strategic Management; Wiley 2007
Hitt/Ireland/Hoskisson: Strategic Management; 7. Ed.; South Western College Pub. 2006
Müller-Stewens: Strategisches Management, Schäffer-Poeschel 2005
Porter M.E.: Wettbewerbsvorteile, Spitzenleistungen erreichen und behaupten, Campus 2000
Saloner/Shepard/Podolny: Strategic Management; Rev. Ed. Wilney 2005
Steinmann/Schteyögg: Management, 5. Auflage, Gabler 2005
Wheelen/Hunger: Strategic Management and Business Policy; 10 Ed.; Prentice Hall; 2005

[updated 18.12.2018]
 
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