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International Marketing

Module name (EN):
Name of module in study programme. It should be precise and clear.
International Marketing
Degree programme:
Study Programme with validity of corresponding study regulations containing this module.
International Management, Master, ASPO 01.10.2011
Module code: MAIM-210
SAP-Submodule-No.:
The exam administration creates a SAP-Submodule-No for every exam type in every module. The SAP-Submodule-No is equal for the same module in different study programs.
P420-0437
Hours per semester week / Teaching method:
The count of hours per week is a combination of lecture (V for German Vorlesung), exercise (U for Übung), practice (P) oder project (PA). For example a course of the form 2V+2U has 2 hours of lecture and 2 hours of exercise per week.
6V (6 hours per week)
ECTS credits:
European Credit Transfer System. Points for successful completion of a course. Each ECTS point represents a workload of 30 hours.
9
Semester: 2
Mandatory course: yes
Language of instruction:
English
Assessment:
Written exam and student presentation

[updated 20.03.2010]
Applicability / Curricular relevance:
All study programs (with year of the version of study regulations) containing the course.

MAIM-210 (P420-0437) International Management, Master, ASPO 01.10.2011 , semester 2, mandatory course
Workload:
Workload of student for successfully completing the course. Each ECTS credit represents 30 working hours. These are the combined effort of face-to-face time, post-processing the subject of the lecture, exercises and preparation for the exam.

The total workload is distributed on the semester (01.04.-30.09. during the summer term, 01.10.-31.03. during the winter term).
90 class hours (= 67.5 clock hours) over a 15-week period.
The total student study time is 270 hours (equivalent to 9 ECTS credits).
There are therefore 202.5 hours available for class preparation and follow-up work and exam preparation.
Recommended prerequisites (modules):
None.
Recommended as prerequisite for:
MAIM-310 International Management Seminar
MAIM-320 International Management Workshop (case study / business game)


[updated 06.07.2011]
Module coordinator:
Prof. Dr. Tatjana König
Lecturer:
Prof. Dr. Tatjana König
Lehrbeauftragte


[updated 20.03.2010]
Learning outcomes:
Principles and planning of international marketing:
 - Students will acquire the skills for analysing, planning, and implementing market-oriented management strategies
 - Students will earn to use analysis tools and to derive strategies from qualitative and quantitative analyses
International market research and analysis?

[updated 20.03.2010]
Module content:
- International market analysis (customer and competitor analysis)
- International marketing strategy and market-oriented management
- International strategy implementation (e.g. balanced scorecard approach)
- International pricing and price wars
- Customer satisfaction and customer loyalty

[updated 20.03.2010]
Teaching methods/Media:
- Lecture and discussions
- Group work and presentation of results
- Case studies or field survey work

[updated 20.03.2010]
Recommended or required reading:
- Meffert, H. (2000), Marketing
- Becker, J. (1998), Marketing-Konzeptionen
- Homburg, Ch. (2003), Kundenzufriedenheit
- Simon, H. (1992), Preis Management, Dolan/Simon, Powerpricing
- => Additional market research reference material will be provided by Ms Möcks

[updated 20.03.2010]
 
[Wed Apr 17 01:48:59 CEST 2024, CKEY=iimb, BKEY=imm, CID=MAIM-210, LANGUAGE=en, DATE=17.04.2024]