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Module code: MAIM-210 |
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6V (6 hours per week) |
9 |
Semester: 2 |
Mandatory course: yes |
Language of instruction:
English |
Assessment:
Written exam and student presentation
[updated 20.03.2010]
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MAIM-210 (P420-0437) International Management, Master, ASPO 01.10.2011
, semester 2, mandatory course
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90 class hours (= 67.5 clock hours) over a 15-week period. The total student study time is 270 hours (equivalent to 9 ECTS credits). There are therefore 202.5 hours available for class preparation and follow-up work and exam preparation.
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Recommended prerequisites (modules):
None.
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Recommended as prerequisite for:
MAIM-310 International Management Seminar MAIM-320 International Management Workshop (case study / business game)
[updated 06.07.2011]
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Module coordinator:
Prof. Dr. Tatjana König |
Lecturer: Prof. Dr. Tatjana König Lehrbeauftragte
[updated 20.03.2010]
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Learning outcomes:
Principles and planning of international marketing: - Students will acquire the skills for analysing, planning, and implementing market-oriented management strategies - Students will earn to use analysis tools and to derive strategies from qualitative and quantitative analyses International market research and analysis?
[updated 20.03.2010]
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Module content:
- International market analysis (customer and competitor analysis) - International marketing strategy and market-oriented management - International strategy implementation (e.g. balanced scorecard approach) - International pricing and price wars - Customer satisfaction and customer loyalty
[updated 20.03.2010]
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Teaching methods/Media:
- Lecture and discussions - Group work and presentation of results - Case studies or field survey work
[updated 20.03.2010]
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Recommended or required reading:
- Meffert, H. (2000), Marketing - Becker, J. (1998), Marketing-Konzeptionen - Homburg, Ch. (2003), Kundenzufriedenheit - Simon, H. (1992), Preis Management, Dolan/Simon, Powerpricing - => Additional market research reference material will be provided by Ms Möcks
[updated 20.03.2010]
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